Araanz exemplifying its footprint in the digital space with its Campaigns

Objective

Connecting with your target audience and engaging them with exciting contests and campaigns is the key to make your brand standout. Araanz by Tribhovandas Bhimji Zaveri - Delhi, planned to ignite positive buzz and enhance engagement on their social channels with exciting contests and campaigns during the important events and days. Beginning from Valentine’s Day to Mother’s Day the brand has performed some contests and campaigns to increase the overall reach and engagement on their social channels.

Araanz

Client
Araanzjewels

Industry
E-commerce Solutions and Digital Marketing

Services
E-commerce Solutions and Digital Marketing

Valentine’s Day

Objective

In the season of love – Valentine’s Day, Araanz launched a campaign “Let’s fall in love once again”. The objective was to reach out the target audience with a series of posts that define what love is and ending the campaign with a contest.

Execution

The campaign launched a series of posts on different situations of love shared between a couple and ending it with a contest. The contest was executed on the Home Page of the website the participants had to catch the floating heart, which appeared on the website after every 10 minutes.

Women’s Day

Objective

The campaign for Women’s Day was aimed to celebrate and embrace womanhood. So, the objective was to get people engaged with our Social Campaign #ThankHer on this International Women’s Day.

Akshaya Tritiya

Objective

The overall objective of Akshaya Tritiya campaign was to increase the overall reach and engagement on the page.

Results

The overall reach and page on the social channel Facebook went up each month and the Brand has been successful in pulling off all these campaigns. During the running time of Contests and other promotional activities the total Page Reach went up from 332% (Feb) to 828% (April) respectively and the Post Engagement went up by from 127% (Feb) to 225% (April) respectively, which was a phenomenal response for the Brand as compared to the previous results.