Bajaj Capital Limited - #TaxSavingDoneRight Campaign

Objective

The key objective of this campaign was to get maximum engagement and make the brand standout. The secondary objective was to create an awareness about Tax saving and ignite positive buzz on the social media channels.

Execution

Since the tax filing season was on, we started this campaign with the thought process that people are looking out for various tax saving and tax planning services.
We initiated this campaign in the month of January and shared various insights about tax saving, tax planning followed by a quiz with the hashtag #TaxSavingDoneRight.
The format of the quiz was simple we have asked 4 simple questions related to taxation to check the tax quotient of the participants.

Bajaj Capital Limited

Client
Bajaj Capital Limited

Industry
BFSI

Bajaj Capital
Bajaj Capital
Bajaj Capital

The contest was active on 3 platforms: Facebook, Twitter and LinkedIn.
Winners were chosen based on their participation in the contest, and each platform had one winner.

Bajaj Capital
Bajaj Capital
Bajaj Capital

Results

The contest was run organically on all the platforms and we have not done any sort of paid promotion for the campaign.

Below are the stats from all the social media platforms:

Facebook
  • Total Reach on Facebook: 39,669
  • Total Impressions: 68,678
  • Total New Likes: 750
Twitter
  • Impression: 84889
  • Engagement: 6680
  • New Followers: 314
LinkedIn
  • Impressions: 12,180
  • Average Engagement Rate: 3.01%

The contest got phenomenal response of Facebook and Twitter, followed by a good response on LinkedIn as well. The campaign also got featured on campaign India blog as one of the top performing campaigns for the month of January on the basis of engagement score.

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