Bajaj Capital Limited - Beautiful Minds: Women's Day Campaign


Key highlights of the campaign

  • We started up this campaign with the thought of promoting the importance of Women in our lives and how they inspire us.
  • We initiated this campaign in the month of March 2018 as the women's day was approaching, the key highlight of this campaign is to dedicate a special message to all the special women in one's life and give an ode they deserve.

Objective of the campaign & target group

  • The key objective of this campaign is to get maximum engagement and make the brand standout.
  • The secondary objective is to give an ode to all the special women out there and to add an emotional message that all women out there deserves respect and women's day should not only be a one-day affair.

Bajaj Capital Limited

Client
Bajaj Capital Limited

Industry
BFSI

Launch date of the initiative
6th March 2018

Partners/Agency Involved
Finessse Interactive

Execution

The format of the contest was simple we have shared a video on Facebook and Twitter, sharing a message that how all the women arounds us make our lives beautiful, all the participants have to share a creative message for the special women in their lives and tag them in the post. The message which is most creative will get Book My Show Voucher.

The contest was active on 2 platforms: Facebook and Twitter and Individual winners have been announced for each platform.

Bajaj Capital
Bajaj Capital
Bajaj Capital
Bajaj Capital

Impact and result:

The contest was run on Facebook and Twitter and we have got good response on both the channels.

Below are the stats from all the social media platforms:

Facebook
  • Total Reach: 30627
  • Unique Viewers: 14330
  • Post Engagement: 499
  • Total Comments: 224
  • New Users Added: 80
Bajaj Capital

Twitter

  • Total Impressions: 15,315
  • Total engagement: 315
  • Total Likes: 123
  • Replies: 116
  • Media Views: 298
  • Engagement Rate: 3.4%
Bajaj Capital

The Message has been well depicted in the video and people shared entries in the form of stories, messages, image and video with the women they respect. Through this campaign we tired to engage with our audience emotionally and we were successful in getting such responses.

Bajaj Capital
Bajaj Capital
Bajaj Capital
Bajaj Capital
Bajaj Capital

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