Case Study: Archies Limited

Project Brief

Archies Limited is India’s most celebrated social expression company with over 60% market share in the organized sector. Its journey started from a cards-only company to a complete social expressions company. Today, the brand appeal lies in sentiments & adorability for all age groups and demographics. They have given millions of people a voice and helped them to express their love & feelings.

Background

Archies Ltd. forayed into e-commerce industry as Archies Online way back in the 90s. With the changing landscape of the e-commerce industry, Archies Online wanted to stay up-to-date with latest e-commerce trends and strengthen the brand connect through their website. The idea was to change the look & feel of the complete website.

Challenges

  • Unstructured & Open-ended Website
  • Puzzling Navigation
  • Backend was not streamlined
  • Inadequacy of website for user experience
  • The prerequisite was to make the website user-friendly
  • Thorough analysis to bring in user’s perspective was essential
  • Digital activities required to be started from the scratch
  • The outcome desired was increased sales for Archies Online

Unique Plan of Action

  • User Friendly Interface
    The complete website structure was reworked from the user’s perspective
  • Responsive Website
    The website design technology to make the site functional across all platforms
  • Presentation
    Set up Navigation, Header, Footer and Query system in place for the website
  • Categories & Subcategories
    Reorganized the product tree structure
  • CMS
    Extended & Efficient Content Management System
  • Payment Gateway
    3 types of payment gateway were integrated for customer payments.

Solution

  • Website Re-Designing
  • Responsive Website Design
  • User-Friendly Structuring
  • End-to-End Ecommerce Solution
  • Real Time Website Updation
  • Digital Marketing

Archies

Client
Archies Online

Industry
Ecommerce

Services
E-commerce Solutions and Digital Marketing

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